Duke University Basketball’s Cameron Indoor Stadium
Atlantic Sign Media, Inc had previously earned the trust and business of Duke University Athletics in making several ACC Championship and Retired Jersey banners for their prestigious Cameron Indoor Stadium in Durham, NC. Upon providing updated banners for recent team victories, a distinct visual difference could be made between the newer materials of the latest banners and ones from former years. We began to discuss options with the Senior Assistant Athletics Director and leadership team to develop a master plan to populate the entire Cameron Indoor Stadium with newly updated banners for the future.
The outcome of this innovative solution for Duke has set forth a clear plan and structured capacity for another 15-20 years of future banner additions.
Our team initialized a site survey of Cameron Indoor with photos and aerial blueprints. We also studied and measured all sightlines of the upper sections of the arena using laser measurement tools. It was vital to ascertain the viewpoint from these sections to ensure there would be no visual obstructions created with the future addition of team commemorations. Subsequently, we resized all banners and nested them according to types; including ACC Championships, Final Four, National Championships, and Retired Jerseys. During the first phase of project production, we remade all existing banners, along with recent victory commemorations, using the new dimensions and banner material. The outcome of this innovative solution for Duke has set forth a clear plan and structured capacity for another 15-20 years of future banner additions. As Duke fans, we hope it’s not even that long before Cameron’s banner capacity is reached.
Atlantic Sign Media, Inc. was privileged to be featured in Wired Magazine alongside of Duke University Basketball for the development of this project. You can read more on this in: “Banner Overload: When Duke Runs Out of Room to Hang all those Basketball Awards it Breaks Out the Lasers” in Wired Magazine, November 2012 Issue.