Our team initialized a site survey of Cameron Indoor with photos and aerial blueprints. We also studied and measured all sightlines of the upper sections of the arena using laser measurement tools. It was vital to ascertain the viewpoint from these sections to ensure there would be no visual obstructions created with the future addition of team commemorations. Subsequently, we resized all banners and nested them according to types; including ACC Championships, Final Four, National Championships, and Retired Jerseys. During the first phase of project production, we remade all existing banners, along with recent victory commemorations, using the new dimensions and banner material. The outcome of this innovative solution for Duke has set forth a clear plan and structured capacity for another 15-20 years of future banner additions. As Duke fans, we hope it’s not even that long before Cameron’s banner capacity is reached.
Atlantic Sign Media, Inc. was privileged to be featured in Wired Magazine alongside of Duke University Basketball for the development of this project. You can read more on this in: “Banner Overload: When Duke Runs Out of Room to Hang all those Basketball Awards it Breaks Out the Lasers” in Wired Magazine, November 2012 Issue.